I'm a CX Expert & Art Director based in Tel Aviv. 
I am passionate about creation and innovation, always striving to know more, and strongly believe in continuous learning. I believe in combining the analytical and creative to find the best possible solution.

I have 10+ years of experience creating consumer-facing digital experiences for start-ups, established companies, retailers, e-commerce, healthcare organizations, and government agencies.

I have a deep understanding of product strategy, interactive and visual design, and Design Thinking methodologies. From research through concepts, detailed design, and development, I have led various projects focusing on innovative, tailored solutions that meet business objectives and user needs—managing the project and the stakeholders involved.
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